Bankrate是一家全球领先的个人金融产品信息服务公司，总部设在美国佛罗里达州的北棕榈滩，至今已有30多年的历史。凭借其资深的金融编辑、优秀的分析师团队，Bankrate对全美、加拿大及中国境内50个州、40多个省、575多个地区的5600多家金融机构的金融产品进行实时跟踪调研，通过其旗舰网站www.bankrate.com和www.bankrate.com.cn （银率网）在线向消费者提供及时、客观、全面的金融产品查询及190多种个人理财计算器，金融产品数据高达326,000多款，内容涉及房贷及各类个人贷款、银行卡、理财产品、储蓄与国债、黄金、基金、保险、外汇等多个栏目。

除了提供实时更新的金融产品数据信息，Bankrate还通过原创的个人理财故事帮助消费者增强理财观念，把握投资方向。Bankrate这种将原创的个人金融资讯、金融产品查询及个人理财计算器有机结合的形式，不仅时刻影响着消费者理财决策的每一个环节，赢得广大消费者的信赖，同时也为金融机构搭建起了直接有效的精准营销平台，使得金融机构能够在有直接需求的潜在用户群中有效地推广自身的产品与服务，并直接得到需求细分后的优质潜在客户，降低营销成本。

2009年,由Bankrate在中国发起的“首届消费者360度银行评测”活动在业内引起了强烈反响，75家国内主流媒体对此次活动进行了争相报道，媒体发稿量高达150多篇，网络媒体转载量达500多次。 Bankrate以此发布的“消费者银行满意度指数”年度报告不仅引起广大消费者的共鸣，同时更为各商业银行零售银行服务与管理的发展方向提供了有价值的参考依据。此外，在强烈的企业公民社会责任感的驱动下，为了让消费者全面、系统地掌握金融知识，Bankrate联合美联储、银监会等政府机构在全美及中国境内大力推广金融普及教育计划，将理性投资、正确理财的金融理念全面植入到每一位公民的意识当中，以推动金融体系的和谐、健康发展。

依托专业的金融分析研究团队、独特的网络信息服务平台和优势的精准营销模式，Bankrate不仅获得了各大金融机构的认可，同时还得到了美联储、住房抵押联邦局、纽约州银行委员会、加利福尼亚州银行委员会及中国银行业监督管理委员会等多类政府机构的大力支持。 此外，Bankrate专业金融产品分析与评论也赢得了纽约时报、华尔街日报、CNBC、经济参考报、参考消息证券时报等主流媒体以及雅虎、MSN、今日美国、央视网、腾讯网等80多家网络媒体的争相引用和合作。Bankrate及其银率网已成长为中国唯一的银行业垂直网站、值得消费者信赖的金融产品超市，以及各大媒体可靠的金融产品数据信息源。
ABOUT BANKRATE
Bankrate is a global leading financial product information aggregator. The head office is located in North Palm Beach, Florida. Over 30 year experiences, Bankrate’s rate data research offering is unique in its depth and breadth.  Bankrate continually surveys approximately 5,600 financial institutions in all 50 states in America, 10 provinces in Canada and 36 provinces in China. Through its flagship website www.bankrate.com  and www.bankrate.com.cn , Bankrate provide clear, objective and comprehensive financial product information and more then 190 types of personal finance calculators to consumers to help them make informed financial decisions. The financial product information covers mortgages, car loan and personal loans, credit cards, money market accounts, certificates of deposit, checking and ATM fees, online banking fees, personal finance product, gold, funds and forex, etc. Bankrate has build an efficient interactive platform to allow potential investors to interact with the financial institutions directly. This unique one on one interactive platform not only can present the financial product based on consumer’s needs, more importantly it can generate high quality potential investors for the financial institutions directly. 

In 2009, Bankrate launched its first 360 degree consumer banking evaluation survey, this initiative has caused strong reaction in the industry. Over 75 local leading media has reported this activity, more then 150 articles has been written and was copied over 500 times by the digital media. Bankrate’s annual “consumer banking satisfaction index report” not only gained strong consumer reverberation, but also provided the most influential reference to the banking executives about the retail banking’s service and management strategy.
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